Resultados "strategy"
Políticas de comunicación en Europa (1992-2012): de derecho fundamental a servicio comercial
The article presents a first approach to the analysis of communication policies of the EU in the last 20 years in view of assessing their impact on the field of media, with special emphasis on the media. We review the European legislation on the subject and points the way the wrong strategy of media companies in their relations with the EU may have promoted legislation that goes against their interests.
Estrategia, relaciones públicas y comunicación: ¿un matrimonio de conveniencia? Lo que le falta, hoy, a la comunicación estratégica
In this article it is pretended to verify the Fifth change proposed by the New Strategic Theory based in a new paradigm. It is produced in the specific discipline field of Public Relations, in order to verify the opportunity, validity and pertinence of such a change.
